Liverpool goalkeeper Pepe Reina has been caught in a racism row after he featured in commercial for a Spanish insurance firm. The commercial was pulled out by broadcasters due to its apparent racial and sexual stereotyping.
Liverpool has already been criticised for their handling of the Luis Suarez-Patrice Evra racism affair. They maintain that they were unaware of the Spaniard's involvement in the commercial.
The 26-second advertisement showed Reina in a jungle scene, greeted by a spear-carrying tribe and their leader. With Reina's name translated as 'Queen' in Spanish, the tribe leader suggested a sexual relationship with Reina by saying: "Me King, you Queen."
Reina responded with raised eyebrows, before sarcastically commenting: "I feel safe, la la la."
The advertisement was severely condemned by Operation Black Vote, a non-political campaign group and was subsequently removed from Spanish television.
Liverpool has already been criticised for their handling of the Luis Suarez-Patrice Evra racism affair. They maintain that they were unaware of the Spaniard's involvement in the commercial.
The 26-second advertisement showed Reina in a jungle scene, greeted by a spear-carrying tribe and their leader. With Reina's name translated as 'Queen' in Spanish, the tribe leader suggested a sexual relationship with Reina by saying: "Me King, you Queen."
Reina responded with raised eyebrows, before sarcastically commenting: "I feel safe, la la la."
The advertisement was severely condemned by Operation Black Vote, a non-political campaign group and was subsequently removed from Spanish television.
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